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Small Running Title
Asa Sul
Logo Animation
About the project
For Asa Sul, a traditional shirt and uniform brand in Fortaleza, we created an animation of the logo and a visual presentation of the assets with the branding developed by Miligrama Design. The challenge here was to modernize and soften the brand, bringing a touch of lightness with 2D animation to communicate its long-standing Ceará value in a more current way.
The solution
Our solution combined subtle and light movements that explore the assets’ possibilities, highlighting the brand’s flexibility and dynamics. The animation used smooth transitions and elegant compositions to emphasize the visual elements, creating a fluid and engaging effect that conveys the brand’s essence while making it more accessible and visually appealing.